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Articles on web development, WordPress engineering, performance optimization, and lessons learned building products for clients worldwide.
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From the Blog
Building a Custom WooCommerce Checkout Experience
The default WooCommerce checkout is functional but generic. Here is how I customized it to reduce abandonment and improve conversions.
Web Performance Budgets: A Practical Guide
A performance budget is the difference between a fast site and a slow one. Here is how I set budgets and actually enforce them.
WordPress REST API Authentication Methods Compared
Cookie auth, Application Passwords, JWT, OAuth — WordPress offers multiple authentication methods for the REST API. Here is when to use each one.
Responsive Email Templates That Actually Work
Email HTML is stuck in 2005. Here is how I build responsive email templates that render correctly across Gmail, Outlook, and Apple Mail.
Vite vs Webpack for WordPress Development
I recently migrated a WordPress project from Webpack to Vite. The difference in developer experience was night and day.
WordPress Cron Jobs: Why They Are Unreliable and How to Fix Them
WordPress cron is not real cron. It only runs when someone visits your site. Here is why that matters and how to make scheduled tasks reliable.
Using Tailwind CSS in WordPress Themes
Tailwind and WordPress are an unconventional pairing, but with the right setup they work beautifully together.
API Rate Limiting Strategies for WordPress
Without rate limiting, your WordPress API is an open door. Here are the strategies I use to protect endpoints without breaking legitimate traffic.
Building a Custom WordPress Admin Dashboard
The default WordPress dashboard is cluttered with widgets most clients never use. Here is how I build clean, useful admin dashboards.
Debugging JavaScript Memory Leaks in React Applications
A React app was getting slower over time. Chrome DevTools helped me track down the memory leaks and fix them.
WordPress Multisite: The Pros and Cons from Real Experience
I have managed WordPress Multisite networks with 30+ sites. Here is an honest look at when it makes sense and when it does not.
React Server Components Explained Simply
Server Components are the biggest shift in React since hooks. Here is what they actually do and why they matter for your next project.
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